TRIZ Books Publication Announcements: 


Sales Promotion of Mann's Matrix 2010 (Japanese Edition)

by CrePS Institute in the "TRIZ Practices and Benefits" series, Vol. (1A+), (2A+)

Toru Nakagawa (Professor Emeritus of Osaka Gakuin University, and Director of CrePS Institute)


Posted: Sept. 30, Nov. 13, 2015

[Note:  Links to and from the Japanese page are corrected. (Nov. 13, 2015)]

For going back to Japanese  pages, press  buttons.

  Editor's Note and Publication Announcement (Toru Nakagawa, Sept. 24, 2015)

For promoting the up-to-date TRIZ Contradiction Matrix, Matrix 2010 developed by Darrell Mann, we are happy to announce of a sales of Darrell's books together with the A2-size sheets of Matrix 2010 in their Japanese Editons.  Thus, the modern Matrix 2010 are now purchasable inexpensively for using in TRIZ application projects, company divisions, university seminar classes, etc. (Sorry but only for Japanese domestic delivery.)


  The A2-size Sheets of Matrix 2010   (in Japanese)

List of Parameters,                                                         List of Principles,


Matrix 2010   



 Books + Matrix 2010 Sheets   (in Japanese)

"TRIZ Practices and Benefits" series, Published by the CrePS Institute  

Vol. (1A) "Hands-On Systemetic Innovation (Revised Japanese edition) with Matrix 2010" 

Author:  Darrell Mann,   Book +
1set of A2-size Matrix Sheets
7,000yen + tax
Translator:  Toru Nakagawa and Knowledge Creation Study Group
Published by CrePS Institute,
Feb. 2014
(Japanese Edition)

Book +
6 sets of A2-size Matrix Sheets

9,500 yen + tax

Vol. (2A) "Re-Updated TRIZ Cntradiction Matrix: Matrix 2010  (Japanese Edition)" 

Author:  Darrell Mann,  

Book +
1set of A2-size Matrix Sheets

2,600yen + tax
Translator:  Toru Nakagawa
Published by CrePS Institute,
Apr. 2014

Book +
6 sets of A2-size Matrix Sheets

5,100 yen + tax


Sale at Amazon Marketplace (sorry but only for Japanese domestic delivery)


 Author's Message (Darrell Mann, Sept. 14, 2015)

When my long-time friend, Professor Nakagawa informed me of his desire to make the latest published version of the Contradiction Matrix available to TRIZ users in Japan my immediate reaction was one of happiness. The desire tells me there is a cohort of serious TRIZ users in Japan that are open to exploring the latest developments in the TRIZ methodology.

Ever since the early 1970s when Genrich Altshuller declared there should be no more work on the tool, the Contradiction Matrix has polarized the TRIZ community. In the East, and particularly with the original former Soviet countries, the heart of the polarization can be seen with the frequent attempts to rubbish any attempt to update the tool. ‘Don’t touch TRIZ’ has long been a battle cry of the TRIZ traditionalists. But then at the same time, if we look at the curriculum of any TRIZ education programme it inevitably contains a significant portion devoted to the Matrix. So what we end up with is great numbers of people being taught how to use a tool that everyone in the TRIZ world knows is outdated and more often than not points users towards solutions that are either irrelevant or, worse, entirely inappropriate.

In the West, the polarization usually takes a different form. If there are only 40 Inventive Principles, the argument goes, why bother with the tedious task of looking up numbers in the Matrix? On one hand there is a lot to be said for this approach: for a team working on a real problem, one might rightfully say, it would be foolish for them not to examine all of the Principles to see how they might contribute to the eventual solution. On the other hand, there is a growing demand for efficiency in the innovation process. Whichever way we look at it, randomly brainstorming through 40 Inventive Principles is not efficient. It’s inefficient on two counts; firstly it means we spend less time thinking about what the contradiction we want to solve really is. This means we’re less likely to find ourselves working on the ‘right’ problem. And spending time working on the wrong problem is about as inefficient as it is possible to get. Secondly, when we do use the Matrix its main job is to provide us with a ranked list of Principles that we can systematically apply to our problem. The key word here being ‘ranked’. The current version of the Matrix now benefits from over five million case-study data points. This means that when the Matrix tells us that an Inventive Principle is the most frequently used Principle to solve our chosen problem, it means that literally tens of thousands of people – and four billion years of biological evolution, because our research has also reverse-engineered how biological systems solve contradiction – have used precisely that Principle to solve the problem.

The Systematic Innovation research team continues to devote significant time and energy to updating the Matrix. In a typical month, thanks to the advent of smart contradiction-finding software tools, we’re able to analyse several thousand new patents and academic journal papers, find the contradictions, reverse engineer how they have been solved and add the findings to the Matrix. We do that because we spend most of our time working for clients that are serious about innovation, clients that know it’s more important to find the right problem and deliver the best solution than it is to tell the world about how they did it. The current and all of our future Matrix tools are developed with these serious users in mind.

Efficiency looks set to be the dominant innovation driver in the next ten years. And yet, somehow, TRIZ usage is currently on the decline in many parts of the world. Herein lies another intriguing paradox: how can it be that the methodology that has the most to contribute to efficient problem definition and solving is being used less and less?

Whether TRIZ will survive into the future probably has much to do with the aforementioned polarisations and paradoxes and how well they get solved. One thing is clear, however, and that is if the TRIZ community is to turn around the current decline, it needs to grow the community of invisible serious users and help them increase the rate of tangible, visible, success stories. And that need brings us back to Japan and ‘serious users’. If I had to place a bet on which country in the world contains the greatest potential for building a critical mass of real TRIZ users, I would put my money on Japan. I would therefore like to wish every Japanese reader great success in using – really using! – this latest Matrix, a tool I think is and has always been the only real and the only serious, Contradiction Matrix.



Top of this page A2 Shhets of Matrix 2010 Sales: Book + Sheets Darrell Mann's Message New "TRIZ  Practices and Benefits" book series "(1A) HOSI with Matrix 2010"

(2A) Matrix 2010

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Last updated on Nov. 13, 2015    Access point:  Editor: