TRIZ Paper: Japan TRIZ Symposium 2010
- Development of Innovation-oriented TRIZ-
The Sixth TRIZ Symposium in Japan,
Held by Japan TRIZ Society on Sept. 9-11, 2010 at Kanagawa Institute of Technology, Atsugi, Kanagawa, Japan
| TRIZ Paper: Japan TRIZ Symposium 2010 |
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| Application of TRIZ for Product Planning - Development of Innovation-oriented TRIZ- |
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| Manabu Sawaguchi (WASEDA University, Graduate School of Creative Science and Engineering) | |
| A Special Interest Lecture presented at The Sixth TRIZ Symposium in Japan, Held by Japan TRIZ Society on Sept. 9-11, 2010 at Kanagawa Institute of Technology, Atsugi, Kanagawa, Japan |
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| Introduction (from "Personal Report of Japan TRIZ Symosium 2010" ) by Toru Nakagawa (OGU), Dec. 8, 2010 | |
| [Posted on Dec. 30, 2010] Updated: Sept. 25, 2010 |
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Editor's Note (Toru Nakagawa, Dec. 28, 2010)
This article was given by Toshimitsu Kataoka as a Special Interest Lecture, i.e. an Invited Lecture, at the 6th TRIZ Symposium in Japan, 2010
. PDF files of the presentation slides were posted (on Dec. 1, 2010) in the Official Web site of Japan TRIZ Society
.
I have just written an introduction to it as a part of my "Personal Report of Japan TRIZ Symposium 2010"
For the purpose of easier access to the presentation, the present page is made to contain the followings:
[Note: PDF files of the presentation slides are stored in this Web site and are linked. (Sept. 25, 2011)]
English page (the present page) Japanese page Abstract (in HTML) Extended Absract (in HTML) Presentation slides in PDF (Link to the Official Site of Japan TRIZ Society)
Presentation slides in PDF (in this Web site)Presentation slides in PDF (Link to the Official Site of Japan TRIZ Society)
Presentation slides in PDF (in this Web site)Nakagawa's Introduction (Excerpt from "Personal Report") --
[1] Abstract
Application of TRIZ for Product Planning
- Development of Innovation-oriented TRIZ-Manabu Sawaguchi (WASEDA University, Graduate School of Creative Science and Engineering)
The 6th Japan TRIZ Symposium 2010
Held by Japan TRIZ Society on Sept. 9-11, 2010
at Kanagawa Institute of Technology, Atsugi, Kanagawa, JapanAbstract
It was found from the result of my previous study that Japanese manufactures are confident in both “Quality Control Techniques” and “Development Power of New Technologies”, in the meantime, face challenges in connection with both “New Product Panning System” and “Innovation Power”(See Figure).
Figure “Main Current Challenges at Japanese Manufactures”
However, Japanese manufactures should not continue “catch-up strategy”, which always focuses on high quality of product with reasonable price to insure product value, because they have to avoid a comeback by developing countries like “BRICs”. That is to say, BRICs have an ability to realize “high quality of product with low cost” already. Under the circumstances, they are out of options but to be “a front runner” in overseas markets, implementing “Product Innovation” to create innovative new products effectively.
Therefore, I think that it’s very important for them to build up effective “Innovation Oriented TRIZ=Systematic Innovation Approach (SIA)” with utilization of “limited Management Resources”.
Let TRIZ now come to “this field” (to realize a front runner strategy) as “a big role” to build up “SIA”.
In order to realize “SIA” based on TRIZ, I want to introduce “a model of SIA”, which combines TRIZ method, some marketing techniques and functional analysis in VE to plan and develop innovative products systematically, in this presentation.
[2] Presentation Slides in PDF [Link inside this Site (Sept. 25, 2011)] [Link to JTS Official site]
Presentation Slides in English in PDF (46 slides, 1.2 MB)
(to JTS site)
Presentation Slides in Japanese in PDF (44 slides, 1.0 MB)
(to JTS site)
[3] Introduction:
Excerpt from:
Personal Report of
The Sixth TRIZ Symposium in Japan, 2010
Part B. Methodologies in TRIZToru Nakagawa (Osaka Gakuin University)
Dec. 8, 2010 (Posted on Dec. 30, 2010)
Manabu Sawaguchi (Waseda Univ.) [JI04, L-2] gave a 'Special Interest Lecture', i.e., an invited lecture (60 minutes) on a topic requested by the Symposium organizers, with the title of "Application of TRIZ for Product Planning – Development of Innovation-oriented TRIZ –". Professor Sawaguchi recently moved from SANNO University/SANNO Institute of Management to Waseda University. The Author's Abstract is quoted here first:
It was found from the result of my previous study that Japanese manufactures are confident in both “Quality Control Techniques” and “Development Power of New Technologies”, in the meantime, face challenges in connection with both “New Product Panning System” and “Innovation Power”.
However, Japanese manufactures should not continue “catch-up strategy”, which always focuses on high quality of product with reasonable price to insure product value, because they have to avoid a comeback by developing countries like “BRICs”. That is to say, BRICs have an ability to realize “high quality of product with low cost” already. Under the circumstances, they are out of options but to be “a front runner” in overseas markets, implementing “Product Innovation” to create innovative new products effectively.
Therefore, I think that it’s very important for them to build up effective “Innovation Oriented TRIZ=Systematic Innovation Approach (SIA)” with utilization of “limited Management Resources”. Let TRIZ now come to “this field” (to realize a front runner strategy) as “a big role” to build up “SIA”. In order to realize “SIA” based on TRIZ, I want to introduce “a model of SIA”, which combines TRIZ method, some marketing techniques and functional analysis in VE to plan and develop innovative products systematically, in this presentation.
The Author starts his talk with his questionnaire survey results on the features of Japanese manufacturers. He obtained 145 answers from 82 participants at his MOT seminar and 63 participant at an pan-industry social event. They are mostly engineers and managers in manufacturing industries. First question was the evaluation (in the points from 1 to 5) of their company's strengths in 11 aspects. The slide (right) demonstrates the top 3 highly-evaluated aspects and the worst 3 aspects. With these results, the Author shows at the bottom half of the slide the general structure of Japanese manufacturing industries. |
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Japanese manufacturing companies are confident in their brand images and product development and R&D capabilities, but not much in the structure of new product planning stage. The Author interprets these facts with the historical background as shown in the slide (below-left). The slide (below-right) summarizes well the history of Japanese economy for these 50 years and characterizes the images of engineers required for each stage. They are: Field-oriented engineers (with IE and QC), Cost-conscious engineers (with VE and Taguchi Method), Customer-oriented engineers (with QFD and CS), Environmental-conscious engineers (with 3R and Environment assessment), and Future-oriented engineers (with New generation product, and Risk management). General trend is the decrease in the weight of Improvement while the increase in Radical Innovation.
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Then the Author goes ahead to discuss the nature of Innovation. The slide (right) is constructed from the opinions of 45 engineers working at Japanese big manufacturing companies.
Now the focus is how to develop new product/services. In the following two slides, the Author discusses on the basic process of ideal new product development. In the planning stage, technology prediction with marketing should be done. (1) By future prediction activities, scenarios focusing on near future should be created. Then (2) new product planning need to be designed. In the development stage, Design to cost with solution of technical contradiction need to be achieved. Thus (3) basic concept of new product should be designed. |
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Then the Author examines the nature of Innovations by using "Best 10 Big Hits" in recent Japan. As shown in the slide (right), the Author first selected "Best 10 Big Hits (form 2000 to 2008)" from "Nikkei Trendy" journal by using some criteria. And then 'Best three' and 'Best one' of them were voted by 168 students and by 28 businesspersons. These voting revealed essentially the same results, the Author says. E-money, iPod, and Wii were found to be the best three, in these voting. Then the Author discusses the nature of these big hits one by one in the following two slides (below). |
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As shown in the above slides, E-money and Wii are characterized as Service-oriented innovation, while iPod as New-business-oriented innovation. The descriptions of the nature of these Best Three products are interesting: (1) In order to realize such products, Innovators don' use new technologies but existing technologies. (2) Innovators realize radical innovation in service or business field.
The Author's (yet tentative) conclusion is interesting (slide (right)). Since the Author's Japanese slide seems more informative, I would like to translate it into English here:
The approach for matching the technology development (or evolution) toward the society evolution is important.
Namely, in the creation stage of innovation, matching the technology toward the trends of near-future society seems to be the key to success, while the technology to be matched may be either application of existing technologies or challenges of new technologies; the origin of the technology may not be so essential in this relation.
Now the Author discusses the Mega Trends in the current stage of Japanese society. There are a number of mega trends as shown here, and many more not shown here explicitly. Such mega trends give us various Latent Required Function (LRF) which suggest new possibilities of business activity and also pose various Latent Contradictions (LC) which urge us to solve for new opportunities of radical innovations. This type of diagram seems to be useful for further consideration.
On such a basis, the Author shows the perspective of Innovation-oriented TRIZ activities, in the slide (right). The bottom half is related to the activities for improved product planning, which try to meet the VOC (Voice of Customers) in the existing market by using VE and QFD approaches in the planning phase. For the purpose of planning next-generation products, it is essential to understand 'Latent Required Functions', on the basis of the (mega) trends of society and technology. For this process to predict the VOC in near future, Innovation-oriented TRIZ need to be used, the Author says. In realizing such a plan of next-generation product, there can be various 'Latent Contradictions'; thus they need to be grasped and solved by utilizing TRIZ thinking, as shown in the side.
[*** The positioning of 'Latent Contradictions' is not clear to me. I recall that both Boris Zlotin and Darrell Mann, in their Keynote Lectures at Japan TRIZ Symposium 2009, placed possible contradictions among the mega trends (i.e., 'Latent Contradictions' in Sawaguchi's term) at the key to finding the need of innovation. Thus 'Latent Contradictions' need be understand before the next-generation product planning, even though they need to be solved after planning. Probably, the meaning of 'new generation' products may be different between this and those articles.] [** Sawaguchi, Dec. 20, 2004: Please refer to the full paper, i.e., Manabu Sawaguchi: "A Study of Systematic Innovation based on an Analysis of "Big Hits" ", ETRIA TFC2010, Nov. 3-5, 2010, Bergamo, Italy.]
The following two slides (below) discuss further on the useful technique for Technology Prediction, especially the use of four aspects. The conclusion part is the same as shown in the previous slide.
| Top of this page | Abstract | Presentation Slides in PDF |
Nakagawa's Introduction | Presentation slides in Japanese |
Nakagawa's Personal Report of Japan TRIZ Symp. 2010 |
Japan TRIZ Symp. 2010 |
Japanese page |
Last updated on Sept. 25, 2011. Access point: Editor: nakagawa@ogu.ac.jp
