TRIZ Paper: Japan TRIZ Symposium 2009


An Application of TRIZ Way of Thinking and Its Tools to Develop a New Business Model
[Business & Management TRIZ Application Sub-Team, Japan TRIZ Society]:
Ikuo Yoshizawa (The SANNO Inst. of Management), Kazumasa Yokoyama (Toshiba), Kimihiko Hasegawa (Sano & Associates Intn'l. Patent Firm), Akira Sato (Keio Univ.), Shigeru Kuno (NKN Consulting), Yasuo Moriya (Fujitsu Advanced Technologies), Takuo Maeda (Takumi System Architects), Teruyuki Kamimura (Willfort Intn'l. Patent Attorneys), Fumiko Kiuchi (Pioneer)
The Fifth TRIZ Symposium in Japan, Held by Japan TRIZ Society on Sept. 10-12, 2009 at National Women's Education Center, Ranzan-machi, Hiki-gun, Saitama, Japan
Introduction by Toru Nakagawa (Osaka Gakuin Univ.), Jan. 30, 2010 [Posted on Feb. 4, 2010]
[Posted on Sept. 30, 2010] 

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Editor's Note (Toru Nakagawa, Sept. 22, 2010)

This paper was presented last year at the 5th TRIZ Symposium in Japan, 2009 in an Poster session.  

This presentation has been developed by the Business & Management TRIZ Application Study Group, which is one of the two study groups of Japan TRIZ Society.  The Group is formed by volunteers coming from different companies and meets regularly in Tokyo every other month.  The poster presentation slides in Japanese contain very rich contents of their results of discussions on how to build business models for new products or services and how to apply TRIZ for such a purpose.  This is an important issue for businesses and for TRIZ.

In my "Personal Report of Japan TRIZ Symposium 2009" written in English, I could introduce this presentation only very briefly because the Authors translated into English only 4 of the slides (including title and abstract slides) which were used in the Poster Introduction Session.  Since some of the co-authors are well talented in Enlgish, it should be much desirable for them to present their work in English as well for better communication with overseas participants and readers.  It should be worthy for them to present the work in Oral sessions and to write a full paper.

This page is composed as follows. 

[1] Abstract by the Author in English,   Abstract by the Author in Japanese .

[2] Poster Introduction slides in English in PDF (4 slides)

     Poster Presentation slides in Japanese in PDF (16 slides)

[3] Nakagawa's introduction to the paper (Excerpt from "Personal Report of Japan TRIZ Symposium 2009") in English.

 


[1] Abstract

An Application of TRIZ Way of Thinking and Its Tools
to Develop a New Business Model

[Business & Management TRIZ Application Sub-Team, Japan TRIZ Society]:
Ikuo Yoshizawa (The SANNO Inst. of Management), Kazumasa Yokoyama (Toshiba),
Kimihiko Hasegawa (Sano & Associates Intn'l. Patent Firm), Akira Sato (Keio Univ.),
Shigeru Kuno (NKN Consulting), Yasuo Moriya (Fujitsu Advanced Technologies),
Takuo Maeda (Takumi System Architects),
Teruyuki Kamimura (Willfort Intn'l. Patent Attorneys), Fumiko Kiuchi (Pioneer)

Abstract

Most of reported TRIZ applications are for solving technological problems. One of the challenges for TRIZ to be deployed in much wider scale is to prove its capability to help solve business and management problems.

The B & M Application Sub-Team of the Japan TRIZ Society was organized two years ago to address this challenge. We plan to study methods how to apply TRIZ to tackle business and management problems through analysis of real life cases. We intend to make up the guidance for TRIZ application for the purpose. The present report is about our effort up to the present time and some of its results. The subject we choose is “TRIZ application for developing a new model of business that brings in the best economic performance for a given product.”

We divided the process of our study into following 5 phases;

1. Selection of the target. (A product or a field of business)
2. Understanding the present situation (Interviews and analysis of available information)
3. Drawing a scheme for developing a new business model.
4. Developing the business model based on the scheme.
5. Presentation of the model and the evaluation. (Presentation to subject matter experts and interviews)

We choose as our first target “the Large-Screen Television System”. This report focuses on the above-mentioned phase 3 in the course of our study and clarifies a basic scheme of developing a new business model. This report also provides the results of our research for identifying the components of the new business model for “the Large-Screen Television System,” which we have developed using the above-mentioned basic scheme and based on the result of our previously-conducted study at phases 1 and 2.

 

 


[2]  Presentation Slides in PDF

Poster Introduction Slides in English in PDF (4 slides, 202 KB)

Poster Presentation Slides in Japanese in PDF (16 slides, 719 KB)


[3]  Introduction to the Presentation (by Nakagawa)

Excerpt from: 
Personal Report of The Fifth TRIZ Symposium in Japan, 2009, Part H. Non-technological Applications of TRIZ
by Toru Nakagawa (Osaka Gakuin University), Jan. 30, 2010
Posted on Feb. 4, 2010 in "TRIZ Home Page in Japan"

 

Ikuo YOSHIZAWA (SANNO Inst. of Management), Kazumasa YOKOYAMA (Toshiba), Kimihiko HASEGAWA (Sano & Associates International Patent Firm), Akira SATO (Keio Univ.), Shigeru KUNO (NKN Consulting), Yasuo MORIYA (Fujitsu Advanced Technologies), Takuo MAEDA (Takumi System Architects), Teruyuki KAMIMURA (Willfort International Patent Attorneys), Fumiko KIKUCHI (Pioneer Co.) [Business & Management TRIZ Application Study Group, Japan TRIZ Society] [J07 P-B1] gave a Poster presentation on "Application of TRIZ Way of Thinking and Its Tools to Develop a New Business Model".  This group is one of the two study groups of Japan TRIZ Society.  The Authors' Abstract is quoted here:

Most of reported TRIZ applications are for solving technological problems. One of the challenges for TRIZ to be deployed in much wider scale is to prove its capability to help solve business and management problems.

The B & M Application Sub-Team of the Japan TRIZ Society was organized two years ago to address this challenge. We plan to study methods how to apply TRIZ to tackle business and management problems through analysis of real life cases. We intend to make up the guidance for TRIZ application for the purpose. The present report is about our effort up to the present time and some of its results. The subject we choose is “TRIZ application for developing a new model of business that brings in the best economic performance for a given product.”

We divided the process of our study into following 5 phases;
   1. Selection of the target. (A product or a field of business)
   2. Understanding the present situation (Interviews and analysis of available information)
   3. Drawing a scheme for developing a new business model.
   4. Developing the business model based on the scheme.
   5. Presentation of the model and the evaluation. (Presentation to subject matter experts and interviews)

We choose as our first target “the Large-Screen Television System”. This report focuses on the above-mentioned phase 3 in the course of our study and clarifies a basic scheme of developing a new business model.This report also provides the results of our research for identifying the components of the new business model for “the Large-Screen Television System,”which we have developed using the above-mentioned basic scheme and based on the result of our previously-conducted study at phases 1 and 2.

The 16 slides for presentation contain rich contents in Japanese, but only the first two of them are available in English.  The slide (right) shows the topic of the Large-Screen TV System, selected as a case study for discussion.  The slide (below) describes the basic process for development and implementation of new business model.  It shows two different approaches.  The first one is the Function-Oriented Approach, having three patterns.  The second one is Semantically Revolutionary Approach of Problem Solving (with pattern 4).  The approach is depicted in 6 stages.  The whole presentation discusses on these 6 stages of approach in detail.  -- *** Sorry but I cannot explain them further in this report.

 

 

Top of this page Abstract Poster Introduction Slides (4 slides) PDF Poster Presentation Slides Japanese (16 slides)   Nakagawa's Introduction   Nakagwa's Personal Report Japan TRIZ Symp. 2009 Japanese page

 

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Last updated on Sept. 30, 2010.     Access point:  Editor: nakagawa@ogu.ac.jp