TRIZ marketing for the Ubiquitous concept: TRIZ for anyone, anywhere, anytime (Shigeru Kasuya)

TRIZ Paper
TRIZ marketing for the Ubiquitous concept ～ So that anyone uses TRIZ anywhere anytime ～
Shigeru Kasuya (Proengineer-institute)
Presented at 10th TRIZ Symposium in Japan, Sept. 11-12, 2014, at Waseda University, Tokyo
Posted: Feb. 10, 2015

For going back to Japanese pages, press buttons.

Editor's Note (Toru Nakagawa, Feb. 6, 2015)

This paper was presented last September at 10th Japan TRIZ Symposium. In my Personal Report of the Symposium , I have introduce this paper as follows, with the recommendation mark ○:

The author presents 10 examples of different trials, methods, and tools for the purpose of responding to the users' apparent/hidden needs at TRIZ trainings and consulting. They are:
      Smart phone version of 40 Inventive principles (1 screen/principle);
      40 Inventive principles adapted for the IT/software field (smart phone version); and
      understanding various other methods in relation to TRIZ
            (e.g., Checklist method by Osborne,
                    NM method (by Masakazu Nakayama),
                    Wai-gaya meeting at Honda,
                    Goal deployment,
                  QC story approach,      etc.)
The author tries to make the usage of TRIZ inexpensive, with the slogan of "Anyone can use TRIZ anywhere anytime."

-- For more detail, you may refer to the author's Web site "pro-engineer" (in Japanese) .

For posting the paper in this Web site, the author kindly sent me his full talk in text. Thus in the Japanese page , the presentation slides and their explanation are shown in parallel in HTML. The PDF version of the slides is accessible through the link to the Japan TRIZ Society's Official Home Page.

In this English page, Extended Abstract and Presentation slides (in images) are posted in HTML, and a link to the PDF file of the Presentation slides in JTS Home Page is shown. Slides were translated into English by the author with the help of a software tool. Maybe, by taking a glance of the Author's Web site in Japanese , you can understand his ways of promoting TRIZ for anyone, anywhere anytime.

Solutions to apparent needs

Solutions to hidden needs

Concluding

Slide PDF (in JTS)

Personal Report of Japan TRIZ Symp. 2014 (Nakagawa)

Japanese page

Extended Abstract ==> PDF

TRIZ marketing for the Ubiquitous concept
～ So that anyone uses TRIZ anywhere anytime ～

Shigeru Kasuya (Proengineer-institute)

Presented at 10th TRIZ Symposium in Japan, Sept. 11-12, 2014,
at Waseda University, Tokyo

Abstract

In the first TRIZ symposium of 9 years ago, we carried out the questionnaire about the problem of TRIZ. As those results, we extracted the following problem.
      1. The SW tool of TRIZ is expensive.
      2. TRIZ is not usable in IT/SW and business.
      3. TRIZ does not spend in education and institute.

In addition, I performed some lectures, seminar, consulting for 9 years. Therefore the important opinions that I collected are as follows.
<Current needs>
          1. The conventional TRIZ example is difficult. Give us examples easy to understand.
          2. How should we use in the patent?
<Potential needs>
          1. Realization that "we understand intuitively" (universal design principle).
          2. What should we do to train the abstraction skill?
          3. How is it different from the scientific tool which we used in TRIZ so far?
          4. What is the usage except the getting out idea of TRIZ?

I tried it based on needs analysis. Engineers are interested in TRIZ, what should we do for the breakthrough method of issues to allow you to use TRIZ anywhere anytime? In this report, I introduce 10 solution examples. In the criterion, I utilized AIDMA method.

Extended Description

The announcement contents are the following items.

1. Background and purpose

2. Current needs and potential needs

2.1 Current needs from questionnaire result of the first TRIZ symposium
2.2 Needs from questionnaire result of seminar
2.3 Potential needs from the other scientific tool

3. The Solution examples by current needs

3.1 Automatic retrieval of the matrix and plain examples
3.2 Use to change DB of the Internet into Effects
3.3 Examples of IT & SW
3.4 Use TRIZ for patent application

4. The Solution examples by potential needs

4.1 Learn 40 principles by the illustration
4.2 Osborne’s check list and 40 principles
4.3 Resource, Effects, SLP, etc in the NM method
4.4 The truth of Y Gaya of Honda
4.5 What should we do to train the abstraction skill?
4.6 Visualize the process of works by 9 windows method

5. Conclusions

5.1 Questionnaire trends for engineers
5.2 Closing remarks

　Presentation Slides 　　　==>　PDF　 (in the Official Web site of Japan TRIZ Society)

1. Background and purpose

2. Current needs and potential needs

3. The Solution examples by current needs

4. The Solution examples by potential needs

5. Conclusions

In Japanese page:

Extended Abstract: in HTML , in PDF

Presentation Slides: in HTML , in PDF (Official Web site of Japan TRIZ Society)

Top of this page

Abstract

General Index	(A) Editorial	(B) References	Links	News & activities	Software tools	(C) Papers, case studies, articles,	Lectures, course materials	(D) Forum	General Index
Home Page	New Information		for children and highschool students	for students and the general public	for engineers (introduction)	for Practitioners	Publications: "TRIZ Practices and Benefits" Series	Search in this site	Home Page